
WELCOME TO MY PROPOSAL
Presented by: Marla Guloien, Creative Director
A Proposal to Build a New Website with Blog Integration
Why A New Website?
Initio Medical Group
Current Limitations:
No integrated blog functionality.
Outdated design not aligned with brand excellence.
Limited ability to engage and educate patients online.
Opportunities:
Establish a cutting-edge digital presence to better connect with patients and showcase expertise.
Increase potential patients via organic traffic and search results
Further position us as an authority in medical content and become an information destination.
Align with modern digital standards. *2025 there are a ton of advancements to take advantage of as far as design, user experience and content management systems.

The Value Of A Blog
The Value of A Blog
Improved SEO: Boost search rankings with regular, relevant content.
Patient Education: Share informative articles on medical topics, treatments, and wellness tips.
Trust Building: Position Initio Medical Group as a thought leader in healthcare.
Engagement: Create a space for patients to explore topics of interest and stay connected.

BENEFITS TO INITIO MEDICAL GROUP
Benefits To INITIO
Increased Traffic: Attract new patients through search engines and shared blog content.
Stronger Brand: Reinforce Initio’s commitment to excellence and innovation.
Patient Loyalty: Provide valuable resources that keep patients returning.
Efficiency: Simplify updates and communication with a user-friendly website.
PROPOSED WEBSITE FEATURES
Proposed Website Features
Blog Integration:
Easy-to-use content management system.
Categories for streamlined navigation.Modern Design:
Mobile-friendly and visually appealing.
Aligned with Initio’s branding.Patient-Focused:
Quick access to key information (services, contact, appointments).
Secure and compliant with medical regulations (e.g., HIPAA).Education and Resrource Destination:
Quick access to key information (services, contact, appointments).
Secure and compliant with medical regulations (e.g., HIPAA).

PROJECT TIMELINE
Project Timeline and Dates
Phase 1: Client Assets | Organize (and Create)
Phase 2: Design, Development and Launch (7-10 Days)
Phase 3: Content Integration and Testing 2-3 Weeks
Phase 4: Site Maintenance and Content Production Mode
Phase 5: Ongoing advanced SEO and off page SEO service.
BUDGET PROPOSAL
Budget Estimate & Proposal
Flat Rate Services Fees
Initial Development Cost: $9000.00
Advanced SEO, Enhanced Analytics & Off Page SEO: $1000
Blog Content for a Year: $2500
Hosting Package on Wix: $450.00
Monthly Service Fee:
Ongoing Website Maintenance: $200
Social Media Growth Strategy and Management: $450
Original Content Production, Event Hosting and Data Management: Day Rate; $700

LET'S GET STARTED
Let's launch a new site and build new efficiencies and collaborative processes.

2025 RBC GranFondo
We’re excited to share that 2025 presents a unique opportunity for us to take our partnership and impact to the next level, in alignment with the spirit of the RBC GranFondo. While this incredible event continues to inspire, we’re envisioning a new chapter of collaboration and innovation.

Foundation
1️⃣ Launching Our Own Foundation
We’re thrilled to announce plans to establish a foundation dedicated to advancing women’s health, fitness over 40, and pathways to thriving. While the name is yet to be finalized, this initiative represents our commitment to meaningful change and creating lasting impact.
Podcast Series
2️⃣ Creating a 6-Part Podcast Series
As Executive Producers and Hosts, Krista Temple and Marla Guloien will lead a compelling series exploring topics like women’s health, fitness over 40, and personal transformation. Featuring 18 guests, this project will amplify voices and bring new awareness to the journeys of resilience and growth.