top of page
1.png

WELCOME TO MY PROPOSAL

Presented by: Marla Guloien, Creative Director

A Proposal to Build a New Website with Blog Integration

Why A New Website?

Initio Medical Group

Current Limitations: 
  • No integrated blog functionality. 
  • Outdated design not aligned with brand excellence. 

  • Limited ability to engage and educate patients online.

Opportunities: 
  • Establish a cutting-edge digital presence to better connect with patients and showcase expertise. 
  • Increase potential patients via organic traffic and search results 

  • Further position us as an authority in medical content and become an information destination. 

  • Align with modern digital standards. *2025 there are a ton of advancements to take advantage of as far as design, user experience and content management systems.

2.png

The Value Of A Blog

The Value of A Blog
  • Improved SEO: Boost search rankings with regular, relevant content.
  • Patient Education: Share informative articles on medical topics, treatments, and wellness tips.

  • Trust Building: Position Initio Medical Group as a thought leader in healthcare.

  • Engagement: Create a space for patients to explore topics of interest and stay connected.

IMG_0133.JPG

BENEFITS TO INITIO MEDICAL GROUP

Benefits To INITIO
  • Increased Traffic: Attract new patients through search engines and shared blog content.
  • Stronger Brand: Reinforce Initio’s commitment to excellence and innovation.

  • Patient Loyalty: Provide valuable resources that keep patients returning.

  • Efficiency: Simplify updates and communication with a user-friendly website.

PROPOSED WEBSITE FEATURES

Proposed Website Features
  • Blog Integration:
    Easy-to-use content management system.
    Categories for streamlined navigation.
  • Modern Design:
    Mobile-friendly and visually appealing.
    Aligned with Initio’s branding.

  • Patient-Focused:
    Quick access to key information (services, contact, appointments).
    Secure and compliant with medical regulations (e.g., HIPAA).

  • Education and Resrource Destination:
    Quick access to key information (services, contact, appointments).
    Secure and compliant with medical regulations (e.g., HIPAA).

IMG_6472.JPG

PROJECT TIMELINE

Project Timeline and Dates


Phase 1: Client Assets | Organize (and Create)

Phase 2: Design, Development and Launch (7-10 Days)

Phase 3: Content Integration and Testing 2-3 Weeks 

Phase 4:  Site Maintenance and Content Production Mode

Phase 5: Ongoing advanced SEO and off page SEO service.  

BUDGET PROPOSAL

Budget Estimate & Proposal

Flat Rate Services Fees

Initial Development Cost: $9000.00

Advanced SEO, Enhanced Analytics & Off Page SEO: $1000

Blog Content for a Year: $2500 

Hosting Package on Wix: $450.00


Monthly Service Fee:

Ongoing Website Maintenance:  $200

Social Media Growth Strategy and Management: $450

Original Content Production, Event Hosting and Data Management: Day Rate; $700 



IMG_0126.JPG

LET'S GET STARTED

Let's launch a new site and build new efficiencies and collaborative processes. 

_Initio Instagram PrePublish (3).png

2025 RBC GranFondo


 

We’re excited to share that 2025 presents a unique opportunity for us to take our partnership and impact to the next level, in alignment with the spirit of the RBC GranFondo. While this incredible event continues to inspire, we’re envisioning a new chapter of collaboration and innovation.

Pink Ribbon Campaign Breast Cancer Awareness Social Media Graphic.jpg

Foundation 

1️⃣ Launching Our Own Foundation
We’re thrilled to announce plans to establish a foundation dedicated to advancing women’s health, fitness over 40, and pathways to thriving. While the name is yet to be finalized, this initiative represents our commitment to meaningful change and creating lasting impact.

Podcast Series 

2️⃣ Creating a 6-Part Podcast Series
As Executive Producers and Hosts, Krista Temple and Marla Guloien will lead a compelling series exploring topics like women’s health, fitness over 40, and personal transformation. Featuring 18 guests, this project will amplify voices and bring new awareness to the journeys of resilience and growth.

bottom of page